AI for Game Development

Sunday to Thursday, 7 to 10 PM • KAFD, Riyadh • Limited Seats

NOVEMBER 1-5, 2026

Register Now

What We Offer

Exel designs and delivers structured innovation programs that help founders, organizations, and ecosystem partners move from intent to execution, with discipline, quality, and measurable outcomes.

/ Accelerator Programs

Exel accelerator programs support startups at different stages by combining structured guidance with hands-on execution. Across accelerators, incubators, and innovation tracks, Exel helps founders validate ideas, refine business models, and build products that are ready for real markets.

/ Incubation & Early Stage Support

Incubation and early stage support at Exel is designed to help founders turn strong ideas into viable businesses. The program focuses on early validation, product direction, and market fit, providing close mentorship and practical resources from day one.

/ Open Innovation Platforms

Open innovation platforms at Exel connect startups, corporates, and ecosystem partners to collaborate on shared challenges and opportunities. These programs are designed to surface new ideas, test them in real-world contexts, and accelerate adoption through meaningful partnerships.

/ Hackathons & Challenge-Based Innovation

Hackathons and challenge-based innovation at Exel bring together founders, builders, and partners to solve real-world problems in a focused, high-energy setting. These programs encourage rapid experimentation, collaboration, and creative thinking, turning ideas into tangible prototypes.

/ Learning & Capability Building

Learning and capability building at Exel equips founders and teams with the skills needed to grow strong, resilient businesses. Through workshops, expert-led sessions, and practical frameworks, participants strengthen their understanding of strategy, product, and execution.

Learn more

Class Fees

Early Bird 

Save SAR 350

1,700

1,350

SAR

(incl. VAT)

Per class • Early Bird offer ends 24 September 2026

Register Now

Exel accelerator programs support startups at different stages by combining structured guidance with hands-on execution. Across accelerators, incubators, and innovation tracks, Exel helps founders validate ideas, refine business models, and build products that are ready for real markets.

Regular Registration

1,700

SAR

(incl. VAT)

Per class

Register Now

Exel accelerator programs support startups at different stages by combining structured guidance with hands-on execution. Across accelerators, incubators, and innovation tracks, Exel helps founders validate ideas, refine business models, and build products that are ready for real markets.

Class Outline

/01.

AI Tools and Applications in Game Development

‍

Overview of AI tools and their applications in game development.

/02.

AI Ethics and Studio Operations

‍

Apply AI to studio operations while understanding the ethical, legal and financial considerations.

/03.

AI in Production, Part 1

‍

Part 1: Use AI across the creative pipeline: design, programming, and art.

/04.

AI in Production, Part 2

‍

Part 2: Use AI across production and delivery: project management, audio, QA, and player engagement.

/05.

AI in Marketing and Promotions

‍

Use AI in video production, marketing, pitch decks, fundraising, and player acquisition for game studios.

Instructor

Kelly Zmak

40+

Years in the game industry

300+

Titles shipped

Kelly Zmak is a veteran video game executive with more than 40 years of experience across free-to-play, console, PC and mobile games. Since starting at Activision in 1985, he has led teams behind more than 300 titles and served as President and CEO of Infinite Game Publishing and President of Radical Entertainment. He is the founder and CEO of Performance Ahead Consulting, advising and coaching organizations from early-stage startups to Fortune 100 companies.

What You'll Walk Away With

AI Tools Map for Game Development

Exel accelerator programs support startups at different stages by combining structured guidance with hands-on execution. Across accelerators, incubators, and innovation tracks, Exel helps founders validate ideas, refine business models, and build products that are ready for real markets.

Responsible AI Guide and Production Workflow

Incubation and early stage support at Exel is designed to help founders turn strong ideas into viable businesses. The program focuses on early validation, product direction, and market fit, providing close mentorship and practical resources from day one.

AI Marketing and Promotion Plan

Open innovation platforms at Exel connect startups, corporates, and ecosystem partners to collaborate on shared challenges and opportunities. These programs are designed to surface new ideas, test them in real-world contexts, and accelerate adoption through meaningful partnerships.

READY TO START YOUR CLASS?

Register Now